About Us

Small company, big ideas

We believe good skincare should be available to everyone. So we spend more on great ingredients and less on advertising. (We figure word will get out.) And we bring the same passion to everything we do  — from customer care to saving animals. For us, it’s all about being mindful, pure and simple.

Natural skincare unleashed

Ordinary isn't our thing. We like to exceed expectations. And by unleashing the amazing power of botanicals we create skincare essentials that do just that. Like our pre-shave oil that doubles as a skin serum. Our facial cleanser that hydrates as it cleanses. Or our shave butter that nourishes and conditions while you shave. That's natural skincare unleashed. 

Mission in progress

Our mission is to practice and inspire mindfulness in all things. How we treat others. How we treat ourselves. How we care for our planet and all the life it is home to. And so our mission is a work in progress. While we're creating pure skincare essentials for you, we're forever seeking purity of heart and mind within ourselves.